Key Components for Android TV Eco-system
Many PayTV Operators around the world are introducing Android as a device platform today. To be more precise, the introduction of Android TV, which can provide a TV service package (GTVS) provided by Google and major OTT services, is becoming common. Android TV provides various technologies and services that can replace the existing broadcasting platform, and at the same time, it presents a specific roadmap for the evolution of the platform. PayTV Operators have been able to easily provide high-quality services through cooperation with Google and have obtained an environment in which platform advancement can occur naturally along Google’s roadmap.
However, the services of PayTV operators have evolved over a long period based on their own environment and specifications. And its unique characteristics may not be fully compatible or replaceable with today’s Android technology. Most ongoing Android TV projects are being constructed as hybrid platforms that combine individual operators’ proprietary specifications in addition to the Android area. For this reason, the role of solution providers in the traditional broadcasting industry is still valid, and professional integrators are required to participate in many projects. In this sense, the operators planning Android TV adoption should consider the followings:
- The value of the existing platform's technology and service must be maintained
- The ability to consistently follow the Android roadmap and technological evolvements
- The ability to provide element technologies and solutions corresponding operator's demands
kt altimedia is one of the leading solution providers worldwide, having undertaken the highest number of Android projects since the commercialization of the first Android TV device in 2017. With 25+ years of experience, kt altimedia offers a wide range of technologies and services tailored to the needs of PayTV operators.
- TV Core (Middleware)
Broadcast/IP-multicast signal processing module for providing Linear Channel services. It supports various global broadcast standards as well as additional features such as xPVR, Timeshift, Picture-in-Picture(PIP), and Fast Channel Change(FCC). And it ensures full compatibility with the Tuner Framework and Media CAS, the latest specifications of Android TV. It has integrated with major SoC, CAS, and Headend suppliers.
- Operator Tier Launcher
UI/UX and service application complying with Android TV's Operator Tier Program. It provides various features and services corresponding to each operator's requirements in connection with TV Core and Android systems in the terminal. kt altimedia operates its own design studio and periodically introduces UI/UX packages that reflect the latest interface/design trends.
- Widevine CAS
The security solution for linear channel service in Android TV environments. Google has expanded its Widevine technology to the CA(conditional access) area by providing some fundamental features such as device authentication and license key generation. kt altimedia offers a turn-Key solution that incorporates these Google-provided features with the various add-ons required by PayTV operators - subscriber management, product management, events, messages, and monitoring.
- Google Ads
Through cooperation with Google Ads, operators can easily adopt online advertisements on the PayTV platform. It is also integrated with various online advertising DSPs so that the operators can easily fill out their advertisement slots and maximize revenue.
- OTT Integration
From the prime integrator's perspective, kt altimedia takes responsibility for embracing major OTT services in the operator's terminal. kt altimedia provides overall service for OTT integrations from scenario review, service performance, and certification support.
- Professional Service
As above, kt altimedia provides various solutions and services suitable for the Android TV business environment PayTV operators can complete receiver preparation only by only selecting set-top box H/W. kt altimedia serves as a prime integrator of device platforms where PayTV service, Android service, and various OTT services coexist.
